Strategic marketing for Hytex Malaysia

1.0         Introduction In this fast accelerate rail line world, either firm should be pro-active in order to compete with their competitors. Thus, avoidance marketing is the important process to assist the firm to enlace their position in this competitive environment. The objective of this assignment is to originate and elaborate the strategy of the leading robe manufacturer company- HYTEX embodied Sdn. Bhd. Therefore in this assignment the first segment is introducing the annals of Hytex. The second farewell is to analyse or understand the consumers, market, and marco as well as microenvironment where Hytex is run in. The third part is preparation and implementation. The forth part is control and recommendations for Hytex to perform better in the future. 1.1         Background of Hytex          In 1973, Hytex started operating as a elegant firm that did signal serigraph printing in a rented shop-house. However through a del iberate plan of intricacy and modernization, Hytex managed to move into its own manufactory premises.         Today Hytex is the largest automated island of Jersey screen printer in Asia, which able to produce game quality plastisol prints. Hytex is a in full integrated fit manufacturer with in-house facilities and services such as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service. Besides doing contract manufacturing for twain local and export market, Hytex also diversify into sell business under the name of American Athletics, Tenderly and population of Cartoons.

Currently, Hytex owns 27 stores in three cou! ntries, namely Malaysia, Singapore and Brunei. 1.1.1          interact Companies of Hytex The interest companies are the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. Boutique Sdn. Bhd. If you postulate to go away a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay